The SaaS sales cycle can be broken down into several distinct steps, each of which requires a different set of skills and strategies. By understanding each stage of the sales cycle, a salesperson can optimize their approach to better meet the needs of their potential customers and increase the likelihood of closing a deal.


  • The first step in the SaaS sales cycle is prospecting. This involves identifying potential customers who could benefit from your product or service. Prospecting can be done through a variety of methods, including cold calling, email marketing, social media outreach, and networking events.


  • After identifying potential customers, the next step is to qualify them. This involves determining whether or not they are a good fit for your product or service, and whether or not they have a budget to invest. Qualifying can be done through a series of discovery questions and research into the potential customer’s needs and pain points.

Discovery Call

  • Once a potential customer has been qualified, the next step is to schedule a discovery call. This is a chance to learn more about the potential customer’s business and to discuss how your product or service can help them achieve their goals. The discovery call should be focused on identifying the customer’s specific needs and pain points.


  • If the discovery call goes well, the next step is to schedule a product demo. This is an opportunity to showcase your product or service and demonstrate how it can solve the customer’s pain points. The demo should be tailored to the customer’s specific needs and should address any questions or concerns they have.


  • After the demo, it’s time to move into negotiations. This involves discussing the pricing and terms of the deal, as well as any customization or integration needs the customer may have. Negotiations can be tricky, as you want to find a pricing and payment structure that works for both parties.


  • The final step in the SaaS sales cycle is closing the deal. This involves getting the customer to sign on the dotted line and commit to using your product or service. It’s important to be patient and persistent during the closing stage, as customers may have questions or concerns that need to be addressed before they are ready to sign.

Throughout each step of the SaaS sales cycle, it’s important to build a strong relationship with the potential customer. This means actively listening to their needs and pain points, providing solutions that meet those needs, and addressing any questions or concerns they have along the way. By doing so, you can increase the likelihood of closing a deal and building a long-term partnership with your customer.

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