Blogs

Partners Overview Partnerships are a key aspect of growth for SaaS companies. These relationships can help expand the reach of a product or service, provide valuable integrations, and offer additional resources for marketing and sales. There are several types of partners that SaaS companies work with, each offering unique benefits and opportunities for collaboration. Here… Continue reading Partners Overview

AE vs AM In SaaS sales, the terms “Account Executive” and “Account Manager” are often used to describe two different roles within the sales organization. While there is some overlap in the responsibilities of these positions, there are distinct differences between the two. In this post, we’ll explore the differences between the Account Executive and… Continue reading AE vs AM

As a Service? “As-a-service” is a term used to describe different models for delivering software, infrastructure, or platforms over the internet. There are several types of as-a-service technologies, including: Software-as-a-Service (SaaS): This is a software delivery model where the software application is hosted on the cloud and can be accessed over the internet. The software… Continue reading As a Service?

DEAL CYCLES The SaaS sales cycle can be broken down into several distinct steps, each of which requires a different set of skills and strategies. By understanding each stage of the sales cycle, a salesperson can optimize their approach to better meet the needs of their potential customers and increase the likelihood of closing a… Continue reading DEAL CYCLES

Discovery Discovery is a crucial stage in the sales process for SaaS companies. It involves understanding the customer’s pain points and requirements to identify whether the product/service being offered can help solve their problems. In essence, discovery is the foundation of successful sales, as it allows sales representatives to tailor their messaging and offerings to… Continue reading Discovery

C level positions C-level positions are the top executive roles in an organization. In SaaS companies, these positions are critical to driving growth, innovation, and overall success. Here’s a breakdown of the different C-level positions and what they’re interested in: CEO (Chief Executive Officer): The CEO is responsible for the overall direction of the company… Continue reading C level positions